Is Influencer Marketing Worth the Cost in 2021?
It is perhaps due to the lockdown that the real power of influencer marketing came under the spotlight. While people were stuck at home, they turned to new DIY activities such as cooking and exercise where a variety of social media channels were involved.
But it’s so much more than just an educational tool.
A well-planned influencer marketing strategy can easily put you on the map and can create instant online buzz. Not only that, but collaborating with those that have a dedicated social following can help you reach your niche audiences with ease.
As Indians have been consuming more and more digital content, the newfound attraction with the famed TikTok and Instagram Reels (among other emerging platforms) has paved the way for deepened communication and interaction. Any affiliate marketing agency will tell you why this means of promotion work. Hence, 2020 can be summarized as a ‘catalyst’ that strengthened the need for hiring content creators and social influencers for brands.
But in 2021, you can expect more value, revenue and ROI from an influencer marketing strategy.
Here’s why this digital marketing technique is something you must consider.
Why is an Influencer Marketing Strategy Much in Demand?
Enhanced Trust Rather Than Just Conversions
The main highlight of this type of marketing is the strong levels of trust shared between the influencer and the followers. Of course, it is a great way to showcase the features and benefits of products. But the primary focus lies in its value-filled content which is ideally a genuine testimonial that can enhance the trust and reputation of your brand.
With more emphasis on brand awareness, benefits will definitely follow down the line.
Wide Acceptance of Short Format Content
The magic usually happens between 8–10 seconds of a video. Reels, hence, have been a strong platform and influencers have utilized it to the fullest. Using innovative and quirky ways of storytelling, they have altered their communication styles to suit short format content with time. This is definitely visible when you look at the success behind TikTok.
With a strong influencer marketing strategy, you definitely stand to gain in the long run.
More Engagement with Video Content
India has always been among the world’s top internet consuming countries. This is evident from the fact that it actually is a leader in Facebook users. More to the point — Indians watch about five hours sixteen minutes of online video content on a regular basis while the global average stands at roughly four hours. This definitely provides a hint at how influential the power of video truly is.
Collaborating with influencers can lead to more engaging content which can be easily shared with others easily. This tends to result in more reach, but only if your content is user-centric and genuine.
Improved Targeting Options Available
Every affiliate marketing agency will harp on the necessity of targeting the right audience. This can often be difficult, but not with influencer marketing. Through simple content and relevant hashtags, you can reach the ideal base while other algorithms will automatically put your content in front of the right eyes. That’s where the beauty of influencer marketing lies. But do ensure that the individual fits with the brand’s image and that the persona is in sync.
Using vernacular content and other tweaks, you can get a massive response!
Better Search Engine Rankings
What many failed to notice is the fact that a superb influencer marketing strategy can boost the search engine rankings of your website. The flow is clear. Better content equals more engagement, which then leads to more brand awareness and in turn more shares and distribution. This can help drive traffic to your website and also earn good quality backlinks.
So, if it’s about growth and visibility, influencer marketing is definitely for you.
And it’s pretty clear why this needs to be integrated into your overall advertising strategy.
